New cloud technologies, services and solutions are constantly emerging, furthering the creation of a digital single market in Europe. However, this market is currently fragmented and defined by the absence of a cloud culture. The EU-funded H-CLOUD project aims to address this problem by setting up a sustainable forum of stakeholders to establish a common vision for the future of cloud computing in Europe. The forum will be a live community of organisations and individuals whose goal will be to address challenges and opportunities arising at the research, technological, policy, standardisation and organisational levels. The project will help unlock the potential of cloud computing and support the creation of a digital single market.